Now in its seventh season, the Al Borde Day of the Dead Music and Art Festival greeted over 700 attendees with music, food, art and dance. The free community event was presented by the Latin Alternative media outlet and Ford of Southern California Dealerships, and took place at El Gallo Plaza, a former mortuary turned coffee shop that sits on East Los Angeles historic Cesar Chavez Avenue.
Community locals, musicians, photographers, and art enthusiasts were predominant among the crowd who were driven to Al Bordes event, highly anticipating the featured live performance by Venezuelan DJ/Producer Mr. Pauer and Mexico Citys El Conjunto Nueva Ola (ECNO). Mr. Pauer and ECNO are music innovators who have been face-lifting traditional Latin rhythms by fusing them with the beats of electronica and rock & roll.
The event also presented its traditional Day of the Dead-themed altar and art contest, which encourages and supports local artists by providing a platform for them to showcase their work. It was a great experience to see young and old, Latinos and non-Latinos come together to celebrate this wonderful tradition and our culture, stated Jaime Lara, winner of the events altar contest who was awarded a $ 100 gift card. Supporting sponsor Wells Fargo also joined the effort by awarding Central Valley High School's art program with a monetary contribution.
Aside from celebrating with art and dance, entire families that attended the event were also stimulated with numerous interactive stations including a childrens coloring contest and photo booth area presented by Wells Fargo, a phone display where attendees tested the latest mobile releases from Verizon Wireless, and a car demonstration from Ford of Southern California Dealerships, where attendees were able to sit-in on a displayed Ford Fiesta.
The presenting sponsors of Al Borde's cultural celebration were Ford of Southern California Dealerships and parent company
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