After years of commercial deployment, the assets of Social Seen, a social media monitoring, measurement and analysis company are now available for purchase. Corporate Development and Investment Banking firm, Denary, has been retained to handle the transaction.
With comparable software companies recently acquired and with so few competitive choices available that offer the power and simplicity of the Social Seen software, the opportunity to own this capability may prove to be unique. The Social Seen assets available for sale include the SaaS application, source code, complete product documentation, the SocialSeen.com URL, and migration assistance.
Depending on a firms strategy and focus, social media monitoring, measurement and analysis services can be used and marketed as a standalone application, or integrated with a wider suite of data management applications. Its a business in a box, said company co-founder, Tom Lash, adding, These services can be offered to the broad market, or focused on niche markets with Industry specialization. Virtually every business is either actively engaged in social media or contemplating how to leverage this new and dynamic channel. A core component of a successful social media strategy is the ability to monitor, measure and analyze the social media presence of a companys brand, products, reputation, competition, customers, and employees.
Social Seen has developed and deployed a SaaS social media monitoring, measurement and analysis application that continuously listens, analyzes and reports on conversations across Facebook, Twitter, YouTube, etc. plus tens of thousands of blog postings, microblogs, boards, or user forums in the social media universe. The application has been commercially deployed for over two years and was built to sell as a standalone application or to integrate with a broader suite of applications or services that require visibility into Social Media. The Social Seen custom software uses proprietary algorithms to automatically sort, categorize, and cluster the conversations into actionable business intelligence that is presented in graphical form. Clustering is a unique Social Seen capability that lets users quickly see relevant and related conversations across the social media landscape.
The key capabilities and differentiators for Social Seen are:
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