The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2011 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.
Once again, the Moxie Awards celebrated the top campaigns in direct response marketing. My congratulations go out to all the winners as well as the finalists who have shown all of us what creative excellence is all about, says ERA President and CEO Julie Coons.
The ERA Moxie Awards represent the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:
Best Short Form of the Year Under $ 50K
Pajama Jeans
Concepts TV Productions Producer
Hampton Direct Direct Marketer
SRM Direct - Consultant
Best Short Form of the Year Over $ 50K
rip:60 with Georges St. Pierre and Jillian Michaels
R2C Group Agency
ICON Health and Fitness Direct Marketer
Best Long Form of the Year Under $ 250K
Save with CarMD
CarMD Direct Marketer
Euro RSCG Edge Producer
Euro RSCG Edge Media Agency
Best Long Form of the Year Over $ 250K
Wen by Chaz Dean
Guthy-Renker, LLC Direct Marketer
Caudill & Associates Producer
Best Short Form, Beauty
Proactiv Solution: Justin Bieber
Guthy-Renker, LLC Direct Marketer
Lieberman Productions Producer
Best Long Form, Beauty
Meaningful Beauty 3
Guthy-Renker, LLC Direct Marketer
Lieberman Productions Producer
Best Short Form, Health
Biggest Lost Meal Plan by eDiets
R2C Group Agency
eDiets Direct Marketer
Best Long Form, Health
Nopalea Wellness Challenge
Luke Ellison Producer
Marcus Ellison Executive Producer
GDF Media Productions Production Company
Best Short Form, Sports & Fitness
Bushnell Tour V2: Take it from a Pro
R2C Group Agency
Bushnell Direct Marketer
Best Long Form, Sports & Fitness
Turbo Fire
Beachbody, LLC Direct Marketer
Script to Screen Producer
Best Short Form, Housewares
Swivel Store
Allstar Products Marketer
Blue Moon Studios Producer
Merchant Media Marketer
Best Long Form, Housewares
Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group Agency
Euro-Pro Ninja Direct Marketer
Best Short Form, Intellectual Property
Your Baby Can Read II
Chad Murdock Producer/Host
M2G Media, Inc. Production Company
Denise Kovac Full Service Marketing Marketing Company
Best Long Form, Intellectual Property
Metamorphosis by Tracy Anderson
Script to Screen Producer
Bubi & Babe Exercise Direct Marketer
Best Short Form, Variety
TiVo Short Form Its Huge!
R2C Group Agency
TiVo Direct Marketer
Best Long Form, Variety
Rosetta Stone The Language Channel
R2C Group Agency
Rosetta Stone Direct Marketer
Best Celebrity Presenter
Alyssa Milano for Wen by Chaz Dean
Guthy-Renker, LLC Direct Marketer
Caudill & Associates Producer
Alyssa Milano Host
Best Long Form, International DRTV Production
Presidents Choice On-the-Go-Gourmet
Kingstar Direct Producer
Best Short Form, International DRTV Production
Proactiv Solution: Japan
Guthy-Renker, LLC Direct Marketer
Ductape Media Producer
Best Short Form, U.S. Hispanic
Muzzy
Omni Direct Direct Marketing Agency
Omni Direct Executive Producer
Best Long Form, U.S. Hispanic
Max Clarity The Zone for Straight Talk About Acne
Euro RSCG Edge Direct Marketer
Euro RSCG Edge Producer
Best DR Website Design
Proactiv Solution
Guthy-Renker Direct Marketer
Lieberman Productions Producer
Best Mobile Marketing Campaign
Core Rhythms Mobile Video Campaign
Oak Lawn Marketing Direct Marketer
Best Use of Online Video
Guthy-Renker, LLC Direct Marketer
Lieberman Productions Producer
Best Female Presenter
Rhonda Shear for Ahh Bra
Rhonda Shear Presenter
TMGTV Productions Producer
Best Male Presenter
Chris Jacobs for Save with CarMD
Carmd.com Corp. Direct Marketer
Chris Jacobs Presenter
Best DR Radio Campaign
What If
Rosetta Stone Direct Marketer
Marketing Architects Agency
Best Live Shopping On-Air Guest
Forbes Riley for Urban Rebounder
Forbes Riley On-Air Guest
J.B. Berns Creator
Best Short Form, DR Corporate Branding
LifeLock Freeze Frame
Euro RSCG Edge Direct Marketer
Euro RSCG Edge Producer
Euro RSCG Edge Media Agency
Best Long Form, DR Corporate Branding
Mitsubishi A Beautiful Picture Deserves Beautiful Sound
Jon Schulberg Director
Schulberg Media Works Director
Mary Mangold Producer
Peoples Choice, Short Form
Pajama Jeans
Concepts TV Productions Producer
Hampton Direct Direct Marketer
SRM Direct Consultant
Peoples Choice, Long Form
Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group Agency
Euro-Pro Ninja Direct Marketer
Volunteer of the Year
Scott Reid, Oak Lawn Marketing
Lifetime Achievement Award
Katie Williams, Ideal Living
DR Icon Award
Jack LaLanne
Marketer of the Year
Beachbody
To view a complete list of winners, go to http://www.d2cshow.org/awards.html.
About the 2011 ERA D2C Convention
The Electronic Retailing Associations 2011 ERA D2C Convention is the 21st annual show where the industrys top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.
About the Electronic Retailing Association
Representing a more than $ 350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA,
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